Obama, GOP Begin Major Push for Hispanic Voters

Team Obama’s effort kicked off Wednesday with a series of Spanish-language television and radio ads showing supporters sharing their personal stories and saying that President Obama improved their lives and their communities. The spots will run in Colorado, Nevada and Florida.

More

“Hispanic” vs. “Latino”?

A majority (51%) say they most often identify themselves by their family’s country of origin; just 24% say they prefer a pan-ethnic label.

Source: Pew Hispanic Center

“And so it begins: What will Republicans say to appeal to Latino voters? Which way will they vote? Will Latino strategies offer a foretaste of campaigns to come when the primary calendar moves west? What will the candidates say about this country’s Cuba policy?

All very interesting, to be sure, but not determinative of anything much. There’s plenty to say about the Latino vote in 2012 … just not yet.”

-Ray Suarez on why the 2012 Hispanic vote doesn’t matter…yet.